≠THE ANTI
MATRIX PROJECT GURMAN SINGH STARTUP OPERATOR
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An imagined mountain landscape with a monumental circular threshold and an amber-lit path
FOUNDER’S OFFICE × BUSINESS OPS × AI STRATEGY

BUILD THEDREAM.

5+
INDUSTRIES. SAME OPERATOR INSTINCT.

AdTech & SaaS · Hospitality
Creator economy · D2C

I’m Gurman. I help founders turn
big ideas into businesses that work.

SCROLL TO GO SOMEWHERESTRATEGY. SYSTEMS.
AND THE WORK TO MAKE THEM HAPPEN.
01 / OUT IN THE FIELDTHE STORY MOVES SIDEWAYS →
GURMAN SINGH / STARTUP OPERATOR

Strategy.
Then execution.

Founder’s Office discipline. Hands-on business building. AI where it saves real work. I build the layer between founder intent and team execution.

Pixel-art portrait of Gurman Singh
GURMAN SINGH / THE PERSON BEHIND THE PROJECT
LEARNING FROM THE GROUND UP

Real businesses.
Real moving parts.

Different ventures. The same instinct to build.

Illustrative hospitality scene: a booking ledger, brass keys, and a mountain view
HOSPITALITY / AN ILLUSTRATIVE SCENE
PINE & THATCH

From loss-making
to profitable.

An 18-room hotel. Five months. Sales, OTA workflows, creator campaigns, and operations, rebuilt together.

+130%REVENUE IMPROVEMENT
ADPUSHUP / ZELTO · CEO’S OFFICE · 2022–2024

See the
whole thing.

Senior Business Operations & Strategy Analyst. Revenue, payouts, costs, reporting, and execution across teams. Workflow redesign reduced SLA turnaround by up to 40%.

DIFFERENT WORLDS. CONNECTED THINKING.01 / 04
02 / THE OPERATING LAYERSCATTERED WORK → SHARED DIRECTION
SOUND FAMILIAR?

Everything
comes back
to you.

Decisions in chat. Numbers in sheets.
Processes in someone’s head.
The founder connecting it all.

BUILD THE LAYER THAT IS MISSING

Less chasing.
More moving.

Fractional Founder’s Office, business systems, and practical execution for teams that have momentum and need structure.

BOOTSTRAPPED · SEED · SERIES A
SAAS / ADTECH / AI / CONSUMER

HOW WE GET THERE
  1. Diagnose
  2. Design
  3. Build
  4. Execute
  5. Handover
03 / THE POSSIBILITY ENGINEAI WHERE IT SAVES REAL WORK
A TOOLKIT WITH A JOB TO DO.

AI.
With a job
to do.

Research. Reporting. Documentation.
Less repeated work. More founder bandwidth.

WORKFLOWS FIRST. THE TOOLS FOLLOW.

Less chasing.
More doing.

I build AI workflows for research, reporting, documentation, and execution planning. Human review stays where decisions matter.

MAOS connects models and reusable workflows. The operating problem decides the stack.

EXPLORE THE EXPERIMENTS ↗
FOUNDER BRIEF / WORKFLOW STUDY
CONTEXT → REVIEW → ACTION

From a meeting
to the next move.

01Capture
02Review
03Assign
04Follow up
01 / QUESTIONMOVE YOUR POINTER THROUGH THE FIELD
04 / MADE TO FIND OUTPERSONAL BUILDS & OPERATING EXPERIMENTS

Ideas, with
fingerprints.

Personal builds, operating experiments,
and questions worth making tangible.

05 / FOR FOUNDER-LED TEAMS

Let’s diagnose
the chaos.

What keeps coming back to you?
Start there. We’ll map the bottleneck,
the missing system, and the next move.

LET’S TALK ABOUT YOUR BUSINESS
admin@theantimatrixproject.comLINKEDIN ↗WAYS TO WORK TOGETHER ↗FULL ARCHIVE ↗
THE ANTI MATRIX PROJECT
EXPLORE AT YOUR OWN PACE

The Control Deck.

The work, the ways to work together, and the things I make along the way.

START A CONVERSATION ↗︎
A CLOSER LOOK