THE ANTI
MATRIX PROJECT

GURMAN SINGH / THE ANTI-MATRIX PROJECT

Build the
operating layer.

For founder-led startups with momentum, but too much execution living inside the founder’s head.

TALK THROUGH THE BOTTLENECK SEE HOW I WORK ↓

FOUNDER’S OFFICE · BUSINESS OPERATIONS · GTM · AI WORKFLOWS

01 / THE PROBLEM

The idea is moving.
The company needs to catch up.

Priorities get discussed but never land. Reporting sits in a dozen places. Hiring, follow-ups, and decisions keep returning to the founder. I enter that messy middle, map what is actually happening, and build the systems that let the team execute with less chasing.

02 / WAYS TO WORK TOGETHER

Different problems.
One operating instinct.

Start with the bottleneck. The scope can be a focused sprint or ongoing founder-level support.

01 /

Fractional Founder’s Office

Strategic right-hand support for founders who need decisions to turn into action without hiring a full-time COO or Chief of Staff yet.

  • Priorities, ownership, and weekly operating cadence
  • Cross-functional follow-through and escalations
  • Leadership visibility and founder briefings
02 /

Business Operations & Startup Systems

Turn scattered work into repeatable workflows that the team can run without relying on memory or individual heroics.

  • Process maps, SOPs, and handovers
  • Dashboards, reporting, and review rhythms
  • Tool, cost, and vendor audits
03 /

AI Workflows & Automation

AI where it saves real time: designed around an operating problem, with human review where decisions matter.

  • Workflow audit and opportunity map
  • Research, documentation, and reporting systems
  • Reusable prompts, assistants, and adoption playbooks
04 /

GTM & Revenue Operations

Replace random outreach and murky pipeline reviews with a clear customer, a structured motion, and useful revenue visibility.

  • ICP and offer clarity
  • Founder-led sales and follow-up systems
  • CRM workflows and revenue dashboards
05 /

Fundraising & Investor Readiness

Show investors the operating machine behind the vision with a tighter narrative and materials that stand up to questions.

  • Pitch deck and investor narrative
  • Investor research and data room
  • Market analysis and reporting templates
06 /

Hiring, Dashboards & Execution

Give new roles clear ownership, leaders a better view of performance, and important work a way to move across teams.

  • Role scoping and hiring workflows
  • KPI, project, and leadership dashboards
  • Decision notes and execution tracking

I also work on AdTech and publisher operations, from publisher onboarding and monetization workflows to revenue reporting and technical-business coordination.

03 / WORK IN THE FIELD

The work has
left fingerprints.

$2.5M

Client payout cycle managed end to end inside AdPushup/Zelto’s CEO’s Office.

40%

Reduction in operations SLA turnaround through workflow redesign.

≈$10.5K

Monthly SaaS and tool savings identified within one quarter.

5 months

To turn an 18-room hill hotel from loss-making to profitable.

These are examples from roles and ventures Gurman has worked on, not a forecast of client results. The hotel turnaround also included a 130% revenue improvement.

04 / THE METHOD

No deck that ends
at the handover.

  1. Diagnose. Understand the business, bottleneck, and founder dependency.
  2. Architect. Decide what needs ownership, visibility, a workflow, or a different decision.
  3. Build. Create the trackers, SOPs, dashboards, AI workflows, GTM systems, or investor materials.
  4. Execute. Move decisions through follow-up, coordination, and review.
  5. Handover. Leave a system the team can actually run.

05 / NEXT MOVE

What keeps coming
back to you?

Start there. We’ll find what is leaking time, money, or attention, then decide what to build first.

LET’S DIAGNOSE THE CHAOS